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Lauren Teton, partner at the product naming firm Name One! has created an objective formula called the Teton NameScale for ranking the success quotient of names. It is based on the linguistic premise that most product names are neutral, but some names are much better, and some names are worse than the mean. Ranking characteristics range from pronunciation and spelling, to how much fun they are to say, and do they contain the letters S-E-X. Name traits are given point values in the proprietary formula so that one name can actually be scored against another. | |||||||||||||
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Examples of Very High Scoring Names on the Teton NameScale
Muzak Lexus Dainty Rubbish Examples of Low Scoring Names on the Teton NameScale Orudis KT National Car Rental Center Well those of you who dont live in South Florida might be surprised to find that the answer is B. I understand that corporate sponsorship of stadiums and arenas is popular. But this name is downright misleading. This name loses big points in the clear appropriate message category. It gains points for the repeated sounds in Rental Center and ease of spelling. |
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Are there names that you love, or that drive you crazy? Share your opinions on our bulletin board on this site at www.NameTalkBack.com. Maybe youll see your nomination reviewed in the next issue of the TalkingNames Name Review Newsletter! |
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